Drug truths: Dispelling the myths about pharma R&D
Drug truths: Dispelling the myths about pharma R&D
John LaMattina
Chichester, UK: John Wiley 2009 | 152pp | ?16.95 (SB) ISBN 9780470393185
Reviewed by Richard Lewis
The pharma business has been responsible for a great deal of good (and here I confess my bias as an employee of said industry). Why then is it currently held in relatively low regard? This book sets out to provide evidence-based arguments against some of the common misconceptions trotted out in healthcare journals and the media.
Somehow, this book fails to satisfy; the defence of the status quo is too rigid. In a recent survey, the issue that caused most damage was the handling of clinical trial data, the spinning of moderate data, and the burial of negative findings. This is not addressed, nor the abuses of marketing off-label, or the PR disasters around the protection of intellectual property in the developing world. Even the defence of DTC (direct-to-consumer advertising) seems spun, with insufficient comparison of disease rates and patient knowledge between the US and other countries where DTC is not permitted.
I would recommend this book to students contemplating a career in pharma, or for limited advocacy purposes. Chemists in pharma will already be familiar with the material. For a clearer vision of the future, I would look elsewhere.
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